Nike is the elite sports brand in the world, you have to wear Nike gear or footwear if you want to be somebody and look good. Nike founded by Philip knight, former University of Oregon track athlete and Bill Bowerman in January 1964. Its original name was Blue Ribbon Sports before it came to be known as Nike. By 1980, Nike had reached a 50 % market share in the United States athletic shoe market, and the company went public in December of that year. By 1980 the slogan “just do it” went off because of co-founder Dan Wieden. Throughout the 1980s, Nike expanded its products line to include many other sports and regions throughout the world.
After watching a Nike commercial you think whatever that athlete is wearing is going to make you shine if you wear it. It’s going to make you play better and look better. Yes from personal experience I do believe this when I watch these commercials, it’s because they promote well. In most cases I do believe there products will help your running and speed a little and they will make you look better but as far as shining and becoming this amazing athlete no I don’t believe that. Nike can make our young adults think that way though. Kids who want to become professional athletes want the best gear and if they think it will make them play better or perform better there going to buy it. If teens see Michael Jordan or Derek Jeter wearing Nike gear they are going to want to get it. If they can wear it then if we do we will be just like them, we will be as great as them. In today’s culture wearing that swoosh means that you are a somebody, you are one cool dude or women.
I must say that unlike a lot of other sports brands they don’t advertise that if you buy this product you will do amazing things for example: jump higher, run faster, be quicker. I think Nikes goal in promoting is the look you get from wearing their stuff, “how good you will look when you’re wearing our products”. Kids today will do pretty much anything for a pair of “fresh” Nikes; teens have been shot over these shoes. That just goes to show you how big this brand is. There was even a song about the Nike air force ones. Nike is huge. Everybody knows who Nike is and everybody wants what they have and I think it will always be that way because Nike did it right and they know how to promote to all ages.
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Nike brands promise their buyers that they have the best shoes for anything. Walking running, jumping, and many other types of shoes that promises to be the perfect type. They even make Nike shoes for babies it’s somewhat ridiculous how they have a variety of shoes. I have fallen victim to their awesome advertisements and have bought a couple of pairs. I personally love their Nike shocks because they are very comfortable and look stylish. Nike spends a lot of money on advertisement and gain a huge profit from it.
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